About gay tourists

Size and value of the market

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Research Library

Articles Library

Appealing to them

Developing the right products & services

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Research Library

Articles Library

Reaching them

How to promote to gay tourists

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GETA Guru Articles Library

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GETA Guru Articles Library

The GETA Guru Articles Library lists all of the articles within the GETA Guru section of the website on one page. More articles are on their way. A good way to keep

Most recent article:

Do I have to paint my hotel pink to welcome gay travellers?

Carlos Kytka draws on his career in 5-star hotels to give helpful tips on how mainstream hotels and B&Bs can better understand the needs of their gay guests, and so tailor their marketing and service provision to make them feel more welcome.

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1: ABOUT THE MARKET

BASIC ARTICLES:

A Market Worth €50b
A summary of our research report into the size of the Gay European Tourism Market
Why it's good to be good to the gays
An overview of the importance of the Gay Tourism Market in Europe, and why it's as big as it is

ADVANCED ARTICLES:

Articles to come soon

2: APPEALING TO THEM

BASIC ARTICLES:

Introduction to appealing to gay travellers
How are gay travelers different? And how can you shape your products and services to better meet their needs?

ADVANCED ARTICLES:

Articles to come soon

3: REACHING THEM

BASIC ARTICLES:

Marketing to gay people - an introduction
Why targeting the gay market is easier than you think - and how to get started.

ADVANCED ARTICLES:

Articles to come soon

Upcoming articles

A list of articles to be completed in 2012 / 2013 will appear here soon.

What would you like to know?

Get involved. Tell us what research you'd like to see GETA undertake. What would you like to know about gay tourists? What knowledge would you like oher members to share? What statistics would you find useful?

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