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What is GETA?

GETA is a private company whose mission is to promote gay tourism in Europe. We do this both by helping companies to understand and reach gay consumers and by helping gay people to plan their trips in Europe.


Membership of GETA is free to all tourism related companies that agree to the GETA pledge of welcome to gay customers.


Our consumer website, Gay Welcome is the largest and most comprehensive accommodation website for gay travellers in Europe.

 

Want to become a member of GETA? Click the button below.

 

 

 

Our Products & Services

GETA Guru

 

GETA’s mission is to promote gay tourism in Europe. A key element of this is helping our members to grow their businesses by learning more about the gay market and how to work effectively within it.


GETA Guru
  1. UNDERSTAND >
    Who are gay tourists? What are their needs and preferences? Find out what makes them tick.

  2. APPEAL >
    How do you develop products and services that will appeal to this high-spending market?

  3. REACH >
    How do you best reach gay tourists? What marketing techniques and messages work best?

GETA Guru is the best way for tourism businesses to understand gay tourism. GETA Guru tells you all about gay tourists, how to ensure that your product appeals to them and how to market to them.


Each month GETA Guru will focus on a different element of gay tourism combining research, articles, case studies and forums to provide a comprehensive, interactive examination of a particular subject which will help your business to grow.


Over the years GETA Guru will build into a comprehensive library which will be an invaluable resource for members.


Our first GETA Guru post looks for the first time ever at the size of the European gay tourism market. Future posts will examine issues such as what gay consumers expect and how to promote your business to gay people.


All GETA members will have access to a synopsis of GETA Guru content. Executive members will have access to the full content.


GETA Guru gives you the information and advice that you need to make your business a success.

Gay Welcome

 

GETA has developed Gay Welcome, Europe's biggest gay tourism website. The site provides companies and organisations with a powerful new channel to market to gay tourists. The site allows visitors to search for gay and gay-friendly accommodation, read Destination Guides, find gay events and catch up on the latest travel news. Hotel owners will find the property listings a powerful way to market their rooms, while companies and organisations in other sectors will be able to place banner ads and promote themselves through the site's regular newsletters.

 

VISIT THE GAY WELCOME WEBSITE >

Gay Media Directory

 

Our Gay Media Directory is unique. It lists all the major gay and lesbian magazines in the world, making planning your advertising campaigns quicker and more effective. The Directory will also (eventually) house a list of the top gay and lesbian websites, TV and radio channels and other forms of media.

 

As well as listing magazines by country, the Media Directory also summaries their circulation and gives access to contact details and each magazine's 'Media Kit' in PDF format.

 

The Gay Media Directory is accessible only to Executive Members of GETA.

 

VISIT OUR GAY MEDIA DIRECTORY >

Articles & Research

 

All of the articles and research that make up much of our GETA Guru offering are also available via our Research Centre and Articles Section.

 

VISIT OUR RESEARCH CENTRE >      VISIT OUR ARTICLES SECTION >

GETA Members Directory

 

Our members directory is a great way to improve your organisation's networking - giving you immediate access to hundreds of other companies and organisations looking to work within the gay tourism sector in Europe. You can even add a Member-to-Member promotion to your listing, to help generate leads.

 

VIEW THE GETA MEMBERS DIRECTORY >

Forum

 

Our Forum is a great way for you to ask questions to others in the GETA community.

 

VISIT THE GETA FORUM >

 

 

Membership Levels & Pricing
Level Access Price per year
Standard Membership
  • Limited access to the GETA website
    (articles, research, media directory)
  • A free standard Gay Welcome listing
  • Inclusion in the Members Directory
  • Access to the GETA forum
  • Use of GETA logo on your marketing
FREE
Executive Membership
  • All of the above PLUS...
  • FULL access to our articles via 'GETA Guru'
    FULL access to all research via 'GETA Guru'
  • Access to our Gay Media Directory
  • An upgraded Members Directory listing
    (add your website, email and photos)

€200

 

Our Team

GETA Key Personnel

 

GETA’s four executive directors bring a wealth of experience in international tourism, hotel management, marketing and web and social media.

 

Carlos Kytka

Carlos Kytka

Executive
Director

GETA

 

Carlos has a background in hotel management in Austria, Germany and Great Britain. Educated at Modul Hotel Management School in Austria, Cornell University in the US, UCL in England and UFRJ in Brazil. As Head of the European operations of the IGLTA, Carlos was responsible for developing and implementing its strategy and programme for establishing the Association in this region.

Greg Taylor

Greg Taylor
Development
Director

GETA

 

Greg's background is in advertising, web marketing and gay tourism. He was an advertising copy writer for seven years in London, and then a Senior Strategic Planner, working for the Grey Group and M&C Saatchi, on accounts such as BT, Toyota, Sainsbury's and Pedigree. He now works in web marketing and gay tourism.

Paul Barnes

Paul Barnes
Communications Director
GETA

 

Paul has over 20 years' experience in public affairs, marketing and communications. He was divisional managing director of the world's largest public relations company, based in London. He is also a gay activist chairing two national gay lobbying groups in the UK. He now lives in the south of France, mainly to get a nice suntan.

Alex Charles

Alex Charles
Operations

Director

GETA

 

Having started working life in the UK retail sector Alex moved into Promotional Marketing for a London agency. For 14 years he worked on various brands such as Esso, Pepsi Co and Safeway as a Group Account Director. He is now based in the south of France where he manages a luxury gay guesthouse and runs a digital marketing agency.

 

GETA Patrons

 

GETA is very fortunate to have the support of tourism and media specialists throughout Europe as its Patrons. They provide advice and insight to help GETA work more effectively for its members and consumers.

 

 

Bertho Makso

GETA Patron

Bertho is a Lebanese pioneer in LGBT business in the Middle East.
He founded LebTour, the first LGBT tour guide for Lebanon and the Arab World. His business currently handles tours throughout the region, covering everything from marketing to the development of packages. He now has many years' of experience with the gay travel market.

Simon Edge

Simon Edge

GETA Patron

 

Simon Edge is a senior staff journalist on the British national newspaper the Daily Express, for which he has written travel articles from five continents for more than a decade. He is also a senior contributing editor on Attitude magazine, one of the world's leading gay publications. He lives in London.

Rommey Hassman

Rommey Hassman

GETA Patron

 

Rommey Hassman is currently a lecturer in marketing at the Interdisciplinary Centre in Herzliya, Israel, as well as a MarComs and brand strategy consultant. He has worked for Gitam BBDO, the College of Management, and the School of Tourism. He was Secretary of the Israel chapter of the International Advertising Association, and Chairman of the Board of Directors on the Israel AIDS Task Force.

Orhideea Rosu

Orhideea Rosu

GETA Patron

 

Orhideea is currently the IGLTA Ambassador to Greece, with over 14 years of experience in all major fields of the travel industry, including airlines, worldwide wholesalers & major tour operators. 

Recently, along with her team, and in a common effort to prove to the world that Greece does in fact exist, Orhideea has launched her own LGBT travel product  named 'mygayxperience.com'.

Juan A. Carmona Del SolarJuan A. Carmona Del Solar

Juan A. Carmona Del Solar
GETA Patron

 

Juan was born in Lima, Perú and has an MBA in Business Planning and Organization. After working for Nortel Networks, Nokia, NEC, Price Waterhouse and Peat Marwick, he founded the company HEMISUR in 1995.
In 2009, Juan became the Ambassador for Spain for the IGLTA (International Gay and Lesbian Travel ASsociation.)

     

 

 

Where’s the catch?

With membership of GETA and a listing on Gay Welcome being free, there must be a catch? No. No catch. GETA's founders are just people involved in gay tourism who want to grow the industry and who have been frustrated by the lack of support for European gay Tourism. That’s why we founded GETA and Gay Welcome.
 
'Standard Membership' of GETA and Gay Welcome is free because we want to be inclusive and comprehensive. It is only if Gay Welcome offers the widest selection of accommodation and advice that we can ensure that gay travelers will return again and again and make it the most visited gay Tourism website for Europe. We make our money from advertising, membership upgrades and promotions.
 
GETA is a new organization with big ambitions for offering services to help our members. Our consumer website, Gay Welcome, has over 3,000 listings and will be widely publicised to gay travelers. Over time the library of research, helpful articles and the forum topics will build into a valuable archive of material to help you develop and grow your business.
 
So, you can afford to be a member of GETA but you can’t afford not to be.

 

Want to become a member of GETA? Click the button below.

 

 

New GETA Research:

 

European gay travel market worth €50b

 

Our exclusive research report is out - and estimates the value of the gay travel market in Europe at a massive €50 billion per year. Find out more about how it was compiled and what it means for you.

Find out more here >

Tell the world you've joined!

Add a GETA logo to your website

What better way to signal to your customers and partners that you support gay tourism in Europe than to add a GETA or Gay Welcome logo to your website or other marketing materials?

 

View all the logos & code >

Who can join GETA?

GETA is open to businesses and organisations that meet these two criteria:

  • Your activities relate to the European tourism industry
  • You agree to honour the GETA Pledge: You welcome gay, lesbian, bisexual and transsexual customers and agree to treat them with the same respect that you treat all your customers.

 

Why join GETA? >

Gay Media Directory >

GETA's Gay Magazine DirectoryReach gay audiences worldwide using our Gay Magazine Directory - every major gay magazine in the world listed in one convenient place, saving you hours of time and making planning your marketing much easier.

 

Visit the directory >

Ask questions of others in the industry in our Forum >

Ask questions, and get answers from our moderators and other GETA members.

 

Join our forum now >