Is gay tourism an opportunity you can't miss?

This section of GETA Guru concerns itelf with establish the size and importance of the gay tourism market in Europe. Travel-related businesses will be able to use the research and articles within this section to build a case for marketing to gay travellers within your organisation. Specifically, we'll be looking at:

• The population of the gay tourist market
• The total spend of gay travelers spend in Europe
• How much gay Europeans spend on travel worldwide
• How much more gay travellers spend than their heterosexual counterparts
• How often gay travellers travel within Europe
• How often gay travellers travel compared to their straight counterparts
• Trends in spending by gay travellers
• Where gay travellers are travelling to in Europe
• Spending patterns of gay travellers - identifying opportunities for travel-related companies
• Spending preferences of gay travellers - what types of travel products and services do they prefer and why
• Case-studies of companies that have targetted the gay tourism market - the rewards and pitfalls
• Advice from industry experts to companies looking to build a case for targeting the gay tourism market

"Travel companies ignoring €50bn a year gay travel market, say experts" - Gay Star News, November 2014   Coverage of the 'BrainFood' conference organised by PR agency Grayling and GETA - to discuss the opportunities presented by the €50bn gay travel market.   CLICK HERE to read this article >