Press Coverage
Articles about GETA or those relevant to gay travel and marketing are listed below. If you're a member of the press, please visit our Media Centre for press releases and images.
 |
"Los destinos turísticos europeos se afanan por atraer al turismo gay"
- Tendencias del Turismo, Nov, 2012
Coverage of GETA's ground-breaking 'Gay Tourism Matters' research report, which estimates the value of Gay European Tourists at around €50 billion.
CLICK HERE to view the original on their website > |
MORE COVERAGE OF GETA'S 'GAY TOURISM MATTERS' RESEARCH REPORT
 |
"Los destinos turísticos europeos en busca del turismo gay"
- Anodis.com, Nov, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay European Tourism Association starts comms drive for pink pound"
- PR Week, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Report: $65 billion spent annually by gay European tourists"
- GSFLA - The Miami Herald, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay Europeans spend up to $65 billion on travel"
- Gay Star News, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Studie: Schwule und Lesben geben mehr für Urlaub aus"
- Queer.de, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay Tourism Matters"
- TravelDailyNews, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Why Gay Tourism Matters"
- Edge Boston, Massachusetts, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay Tourism Matters"
- Bent Blog, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay European tourists spend €50 billion annually, new report says"
- My Gay Travel Guide Blog, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Gay Golf: The £50billion Market Sport Chooses To Ignore"
- Unofficial Partner Blog, Oct, 2012
More coverage of the GETA 'Gay Tourism Matters' research report.
CLICK HERE to view the original on their website > |
 |
"Power of the Pink Pound"
-  Wealth Section, UK, Sept, 2012
Aaron Hicklin of the Financial Times discusses the emergence of the gay community as a distinct and politically powerful market, and the opportunity it presents to companies and marketeers.
"Gay men, we have learnt from attitudinal and behavioural research, will travel more often, spend more out of home and give more attention to home designs and fashion" says Bob Witeck, Chief Executive of Witeck Communications, which specialises in analysing the gay and lesbian market. None of this means gay men and women earn more money, just that they make different spending decisions - not least because many, gay men in particular, will not have children."
"Have we reached a point where the value of having gay consumers lies in what it signals to a broader audience? It may be that marketing to gays has long surpassed simple expressions of solidarity in favour of more deliberate strategies to position a brand's ethics and philosophy."
This is all good stuff and reinforces our view that the gay market is one that smart businesses should be appealing to.
CLICK HERE to view the original on their website > |
MORE GENERAL COVERAGE
 |
"2012 London Pride - what went wrong?"
-  Magazine, UK, Sept, 2012
CLICK HERE to read our contribution to this article.
When asked for his advice on how London Pride could be improved, Paul Barnes, Communications Director at the Gay European Tourism Association, said: "The dilemma is that Pride needs to be both professional and community-based,' he says. 'At the moment, it's a volunteer-led organisation. We are asking people in their spare time to close down Central London and handle massive budgets, which they've demonstrated they can't do. What they need to do is retain a professional company to deliver the event. That should be done for profit, which will make them do it properly and efficiently. The gay element will be the board, setting the values and strategy. It's like the gay cruises run by Atlantis and RSVP - you have a gay company to inject the gay elements, but you need a professional cruise line to run the ship itself."
CLICK HERE to view the original article as a PDF > |
|
|
What would you like to know?
Get involved. Tell us what research you'd like to see GETA undertake. What would you like to know about gay tourists? What knowledge would you like oher members to share? What statistics would you find useful?
Fill in the form below to tell us what you'd like us to find out.
|
Tell the world you've joined!
What better way to signal to your customers and partners that you support gay tourism in Europe than to add a GETA or Gay Welcome logo to your website or other marketing materials?
View all the logos & code > |
|
