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GETA Guru Research Library

Research into the European tourism industry

 

What's the point?

 

Knowledge, as they say, is power. We believe that with the right knowledge, we and our members can better fulfil GETA's founding principal - to promote gay tourism throughout Europe. The knowledge we gain from research will help us do this in two fundamental ways:

  1. RAISE AWARENESS: Once the mainstream tourism industry within Europe fully understands the size, value and importance of the gay market, they will strive to better meet the needs of gay tourists. GETA intend to collate and communicate the best quality statistics on gay tourism and gay tourists throughout Europe.

  2. IMPROVE PRODUCT & SERVICE: Understand your customers, and you can better meet their needs. GETA intend to carry out research amongst both travelers and professionals within the European tourism industry.

    1. Consumer Research: To better understand the preferences, values and needs of gay tourists

    2. Professional Research: To gather and share the knowledge of the top professionals in their fields

Most recent research:

What is the size of the gay tourism market in Europe?

 Gay Tourism Matters

The Number And Value Of Gay European Tourists

This study, based upon existing research and extrapolation, provides an estimate, for the first time, of the size and value of gay tourism in Europe - valued at a massive €50b per year. This is particularly important for businesses and investors who seek to include this group of travellers in their marketing mix.

VIEW >

1: ABOUT THE MARKET

These materials are free to viewBASIC RESEARCH:

  • Reports to come

 

These materials are only viewable with an Executive MembershipADVANCED RESEARCH:

 

2: APPEALING TO THEM

These materials are free to viewBASIC RESEARCH:

  • Reports to come

 

These materials are only viewable with an Executive MembershipADVANCED RESEARCH:

  • Reports to come

 

3: REACHING THEM

These materials are free to viewBASIC RESEARCH:

  • Reports to come

 

These materials are only viewable with an Executive MembershipADVANCED RESEARCH:

  • Reports to come

 

Upcoming research

  • A list of research to be completed in 2012 / 2013 will appear here soon.

 

What would you like to know?

Get involved. Tell us what research you'd like to see GETA undertake. What would you like to know about gay tourists? What knowledge would you like her members to share? What statistics would you find useful?

 

Fill in the form below to tell us what you'd like us to find out.

 

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Tell the world you've joined!

Add a GETA logo to your website

What better way to signal to your customers and partners that you support gay tourism in Europe than to add a GETA or Gay Welcome logo to your website or other marketing materials?

 

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