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GETA Guru Section 2: APPEALING TO THEM

Our top 5 tips on making your gay guests feel welcome

1. A warm welcome

Give all your guests the same warm welcome, whatever their sexuality

 

2. Don't panic

Be professional, not judgemental, particularly when checking in. You don’t need to ask whether two people of the same sex really do want a double bed. Just ensure that the reservation details are correct. “So, that’s one double room for three nights?” You should not suggest that they might have made a mistake by booking a double bed. They will soon tell you if it’s a mistake.

 

3. Keep it neutral

Make sure your in-room greeting, such as a welcome letter or TV message, does not welcome Mr and Mrs when it is clearly Mr and Mr or Ms and Ms.

 

4. Equality always

Extend to same sex couples all the benefits you extend to others. Same sex couples should, for example, be eligible to the same valentine and newly-wed packages.

 

5. Know the basics

Receptionists and concierges should be able to answer the question “do you know where the nearest gay bar is?” A quick check on the Internet will give you an overview of the gay life in your town or city

 

Just these five tips will ensure that your gay guests feel welcome and will have a great stay at your hotel.

What would you like to know?

Get involved. Tell us what research you'd like to see GETA undertake. What would you like to know about gay tourists? What knowledge would you like other members to share? What statistics would you find useful?

 

CLICK HERE to contact us with your suggestions.

 

 
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